About Us

Rest Assured Quality

After being established in the 1980’s by a leading down and feather pioneer, Novadown was sold to one of New Zealand's most innovative bedding companies, Ellis Fibre, in 2002. Novadown has remained a separate company, been given more resources and repositioned itself as New Zealand’s leading brand of european inspired down quilts and pillows.

Designed in Dunedin, New Zealand to suit Australasia’s varied climate conditions, Novadown has built a reputation of excellence in design and high quality workmanship. Carefully selected down and fabrics from Europe and North Asia are the basis of a quality product supplying lasting warmth and comfort. These are then internationally tested at world renowned International Down and Feather Institute, Salt Lake City, USA to ensure the highest standard of quality.

This trusted product is backed by a guarantee of unconditional fine workmanship and quality.